B2B Buyer Persona

Create strategic, useful, and actionable B2B buyer personas.
About this template

What should you include in your B2B Persona document? It depends on your product and your audience.
Here are fields you should consider:

1. ICP (Company info)
- Firmographics
- Technographic Data
- Business-level challenges and goals
- Buying committee
- Qualification criteria

2. Buyer persona
3. Channels where they spend their time
4. Keywords and questions with stages of awareness

About this creator

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