Persona Profile (B2B)

Template to define who you’re talking to, what they want, what they don’t & what you can do for them.  This one is aimed at B2B marketing efforts but easily customized for B2C, etc.
About this template

Creating personas help you identify who you are marketing to or designing for. They give you a specific and memorable identity to 'speak' to. They inform and guide brainstorming, planning and implementation processes and are vital in achieving a good user/consumer experience for your chosen audience. This template is designed to help you quickly and clearly define who you’re talking to, what they want, what they don’t & what you can do for them. This one is aimed at B2B marketing efforts but easily customized for B2C, etc.

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