User Research Playbook for B2B Products

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Finding product-makrket fit for a new B2B product a huge challenge - let user research guide you! As you refine who your customer is and what problem they need to solve, your research participants will transition to leads. This template was inspired by books like The Mom Test and Deploy Empathy, and I used it to guide my own products. Problems you might be facing: - I don't know what users want - I’m building the features users ask me for... and still, they don't buy my product - Users say they love my product, but never actually test them - Talking to users is hard and I don’t know where to begin - How do I know when to pivot? - How do I know if I’m talking to the right people? - How do I discover my ideal customer? What you'll learn: - How to break the product-market fit problem into hypotheses to test - How to drive your user interviews to uncover real learnings - When to pivot your product/feature and how - How to talk to users to avoid “fluff” and empty promises - How to treat customers who say “no” to you as a win

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