Top User Research Templates for Product Managers

This Notion template is designed to help businesses identify their user personas by guiding them through the process of defining their target audience's characteristics, such as demographics, goals, pain points, and behaviors. It provides a structured framework that enables businesses to create accurate and detailed user personas, which can inform their product development, marketing, and customer service strategies.

Customer journey maps are an essential piece of any marketing or product strategy, but trying to fit all the subtle (and critical) details into a 5x5 grid just isn't viable.

This template lets you leverage Notion's infinite canvas to map richly detailed customer journeys that convert.

You can use it to help you or your team map out:

- Key user journey stages
- Target personas
- Goals & pain points
- Actions & endpoints
- Use cases, touch points
- Key projects & campaigns
- Surveys, targets, KPIs and more.

Semi-structured interviews are an effective method for data collection when the researcher wants: (1) to collect qualitative, open-ended data; (2) to explore participant thoughts, feelings, and beliefs about a particular topic; and (3) to delve deeply into personal and sometimes sensitive issues.

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

This template provides a starting point for tracking key product metrics and making charts to visualize them. It demonstrates how to measure and graph NPS score, which measures customer satisfaction 1-10. It also measures how disappointed customers would be if your product disappeared tomorrow, a metric popularized the the email client Superhuman. Finally, it shows an example of how to chart churn by month.

Use a research board to keep track of all your (and your team’s) work. This template shows you an easy overview of all your projects, both open projects and finished projects. Thus at the same time helping you build a research repository in Notion.

Use this template to schedule and track the status of your user research.

Track all your user research interviews across multiple projects. Then embed interview recordings and transcripts, and call notes in the same place.

With Paperfrom you can build a powerful contact form on your website with added creativity and flexibility of Notions web pages. Everything is customisable to your brand so you can create an eye-catching UX that will wow your customers.

As a UX Researcher, the first document you want to work on is a research plan. In here you detail everything you need to start the research project. The problem, scope, goals, hypotheses, research questions, methods, timeline, and who is involved.