Maintaing a detailed marketing plan enables you to optimize your timeline, budget, and deliverables at every stage.
Centralize your marketing plan to improve communication and collaboration
Manage your marketing team more efficiently with Notion’s project management capabilities. You can outline general roadmaps, link them to specific campaign tasks, and assign responsibilities.
You can also collaborate more effectively using the built-in docs to improve your marketing plan and decrease time to launch, and keep everyone on the same page by centralizing your knowledge base into one wiki.
Housing your marketing plan in Notion enables you to:
Efficiently collaborate using built-in doc commenting and sharing
Keep everyone on the same page with a single source of truth
Monitor progress in real-time to pivot when necessary
How to write a marketing plan using Notion
Create a Notion account.
Make a new doc using a blank page or marketing plan template.
Add custom properties like due date, content type, and publishing platform.
Assign team members to specific tasks.
Use Notion to centralize every aspect of your marketing strategies
Increase cross-team efficiency and collaboration by adding each step of your marketing plan to an easily accessible connected workspace.
A marketing plan contains a list of actions that comprise a campaign to share your products and services with a target audience. These plans usually include a well-researched strategy with clear goals and strict deadlines. A solid marketing plan should continually build momentum for your company, helping you improve brand awareness and reach new customer bases.
Improve your marketing plan’s efficiency by organizing all the necessary information where everyone can access it -- including clear timelines, task assignments, and deliverable due dates -- and optimizing strategies by making sure each step furthers both team and company goals.
Let's say a small local business aims to expand its presence. The marketing plan would outline the individual steps required to promote awareness in the new area. These tasks might include creating new business cards, developing a customer referral program, increasing social media reach, and the like.