SWOT Analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Use this template to think about your business and competition from a fresh perspective.
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SWOT analysis helps you assess strengths and weaknesses, and how you can leverage those qualities to respond to market opportunities and threats. Step back and take a broader view. How does your organization fit into the bigger picture? Do you see yourself as part of a larger team? Are you responsible for leading a group of people who work together toward a common goal? Or do you focus on one specific task, such as marketing or product development? Whatever your role, make sure you know how your organization fits into the overall scheme of things.

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