Donor Journey Map

A donor journey map can help you understand your donors better and create a more effective engagement strategy.
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A donor journey map is a visual representation of the steps that a donor goes through when engaging with your organization. It includes all of the touchpoints that a donor has with your organization, from the first time they hear about you to the moment they make a donation. By identifying the touchpoints that donors have with your organization, you can create targeted messaging and communication strategies that are tailored to their needs and interests.

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More by Laura McGuinn

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