Top Product Strategy Doc Templates for Product Strategists

A Product Strategy Doc serves as a foundational tool for product strategists to outline the direction, goals, and actions required to bring a product to market successfully. It ensures alignment among different teams and provides a clear roadmap for product development and launch. Utilizing a Product Strategy Doc Notion template can streamline this process, organizing various elements of product strategy into a coherent structure, allowing strategists to focus on strategic thinking rather than document formatting.

Before diving into creating your own Product Strategy Doc template, consider exploring the examples provided below. These can help simplify and enhance your strategy documentation process.

1Product Strategy: Templates

Our Product Strategy Bundle provides a full spectrum of essential tools for strategic product planning. Templates covering North Star Metric, SWOT Analysis, Ansoff Matrix, Blue Ocean Strategy, Value Proposition Matrix, and Jobs-to-be-Done (JTBD), it simplifies the process of creating a solid product strategy.

A template preview for Product Strategy: Templates

23-year Business Plan

Looking ahead is an important part of building a business strategy. Use this template to outline strategy, map goals, and plan for big product launches.

A template preview for 3-year Business Plan

3Product manager OS

This template helps PMs manage their weekly tasks and projects by ensuring they focus on the right things. It encourages people to ladder up their tasks and projects to core OKRs, and simplifies the process of staying on top of their teams. In short, it makes zooming out to overall goals just as easy as focussing on what needs to get done this week.

A template preview for Product manager OS

4Customer journey mapping

Customer journey maps are an essential piece of any marketing or product strategy, but trying to fit all the subtle (and critical) details into a 5x5 grid just isn't viable.

This template lets you leverage Notion's infinite canvas to map richly detailed customer journeys that convert.

You can use it to help you or your team map out:

- Key user journey stages
- Target personas
- Goals & pain points
- Actions & endpoints
- Use cases, touch points
- Key projects & campaigns
- Surveys, targets, KPIs and more.

A template preview for Customer journey mapping

5Brand Strategy


Story, Purpose & Goals
Mission & Vision Statement
Core Brand Values
Personas & Competitors
Ideal & Dream Clients
Brand Voice & Style
Colour & Typography
Process & Timeline
What’s Next?
Terms & Conditions


After purchasing my template, you will receive a PDF containing a link to the template. After opening the link, select duplicate at the top right of notion and the template should be available for you to edit and use in your Notion account.


Notion is a versatile and collaborative platform that offers the flexibility and tools needed to create, manage, and present brand strategies effectively. Its adaptability and features make it an excellent choice for beginners, professionals and teams looking to streamline their strategy process. Notion is also free to use for all.

Take the first step towards a more impactful brand today. Invest in our Notion Brand Strategy Template and watch your brand flourish.

If you have any questions, feel free to reach out via Notion or Email.

© SelwynGoodman

A template preview for Brand Strategy

6Game Design Document

A ready to use template for your next game design document. Containing high level details and detailed document templates such as story, gameplay, technical requirements, and asset.

A template preview for Game Design Document

7Value Proposition Workshop

A Value Proposition workshop helps you to clearly articulate the point of your service or product, who it's for and what makes it unique. A value proposition is a statement that answers the 'why' someone should do business or work with you. It is your unique identifier.

A template preview for Value Proposition Workshop

8Voice of Customer Report

Every quarter, the User Insights team at Notion puts together a Voice of Customer report to align the organization around top trends and customer insights. Use this VoC template to quickly generate a report to share out critical customer insights with your organization.

Template creation assisted by Tiffany Go and the Entrepret team.

A template preview for Voice of Customer Report

9Planning for product development in Notion

Product development is a complex process that requires careful planning and execution to ensure success. This template allows you to connect your OKRs, projects, and tasks to help you estimate budget requirements and help keep your team on track.

A template preview for Planning for product development in Notion

10Initiative Strategy

Use this template for outlining strategic initiatives, encompassing description, core objectives, strategy, key projects, and timelines. It helps assess the expected impact, allocate necessary resources, and identify risks and dependencies, ensuring a thorough and well-planned execution.

A template preview for Initiative Strategy

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