Top Product Strategy Doc Templates for Product Strategists

A Product Strategy Doc serves as a foundational tool for product strategists to outline the direction, goals, and actions required to bring a product to market successfully. It ensures alignment among different teams and provides a clear roadmap for product development and launch. Utilizing a Product Strategy Doc Notion template can streamline this process, organizing various elements of product strategy into a coherent structure, allowing strategists to focus on strategic thinking rather than document formatting.

Before diving into creating your own Product Strategy Doc template, consider exploring the examples provided below. These can help simplify and enhance your strategy documentation process.

What Should Product Strategy Doc Templates Include?

Choosing the right Product Strategy Doc template can significantly streamline your strategic planning process. Here are key components to look for in an effective template:

  1. Market Analysis: This section should provide tools for a thorough examination of market conditions, competitor activities, and customer needs.

  2. Product Vision and Goals: Ensure the template clearly defines areas to articulate the product’s long-term vision and the strategic goals that will guide its development.

  3. Roadmap Framework: A good template will include a structured roadmap framework that outlines key milestones and timelines for achieving product goals.

  4. Metrics for Success: Look for a template that emphasizes how to measure success, including key performance indicators (KPIs) and other metrics.

Selecting a comprehensive template empowers teams to align on objectives and accelerates the path from planning to execution.

What Should Product Strategy Doc Templates Avoid?

Choosing the right Product Strategy Doc template is crucial for ensuring clarity and focus. It's equally important to know what to avoid in a template to maintain its effectiveness.

  1. Overly Complex Frameworks: Avoid templates that incorporate too many layers and complex frameworks. They can obscure key objectives and make the strategy difficult to communicate.

  2. Generic Content: Steer clear of templates filled with generic content. A good template should guide you to customize and reflect your specific product goals and market scenarios.

  3. Fixed, Non-Adaptable Structures: Avoid templates that do not allow modifications. Flexibility is key in adapting to the evolving needs of your product and market changes.

Selecting a template that avoids these pitfalls will facilitate a clearer, more adaptable strategy development process, enhancing your product's chance for success.

1Planning for product development in Notion

Product development is a complex process that requires careful planning and execution to ensure success. This template allows you to connect your OKRs, projects, and tasks to help you estimate budget requirements and help keep your team on track.

A template preview for Planning for product development in Notion

2Game Design Document

A ready to use template for your next game design document. Containing high level details and detailed document templates such as story, gameplay, technical requirements, and asset.

A template preview for Game Design Document

3Competitive Positioning Framework

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

A template preview for Competitive Positioning Framework

4Product manager OS

This template helps PMs manage their weekly tasks and projects by ensuring they focus on the right things. It encourages people to ladder up their tasks and projects to core OKRs, and simplifies the process of staying on top of their teams. In short, it makes zooming out to overall goals just as easy as focussing on what needs to get done this week.

A template preview for Product manager OS

5Product prelaunch

This is a sanitized version of the project management template the team at The Futur uses to prelaunch digital products. All of the specific/detailed information has been removed, but feel free to use this structure to manage any team effort that requires coordination.

A template preview for Product prelaunch

6Initiative Strategy

Use this template for outlining strategic initiatives, encompassing description, core objectives, strategy, key projects, and timelines. It helps assess the expected impact, allocate necessary resources, and identify risks and dependencies, ensuring a thorough and well-planned execution.

A template preview for Initiative Strategy

7Product Strategy: Templates

Our Product Strategy Bundle provides a full spectrum of essential tools for strategic product planning. Templates covering North Star Metric, SWOT Analysis, Ansoff Matrix, Blue Ocean Strategy, Value Proposition Matrix, and Jobs-to-be-Done (JTBD), it simplifies the process of creating a solid product strategy.

A template preview for Product Strategy: Templates

8Product Brief

This product brief is designed to let a PM centralise all information pertaining to a potential or inflight project. It has space for dependancies, stakeholders, goals & success metrics, and even potential solutions.

A template preview for Product Brief

9Lean Canvas with a Guide to fill out each section

Create a business plan in under 30 minutes that actually gets read.
Get aligned as a team on your companies biggest risks so you can create a plan to tackle them.

Get started even if you have never used a Lean Canvas before, with a step-by-step guide that helps you fill out each section.

A template preview for Lean Canvas with a Guide to fill out each section

10Four Points Framework

Do you find yourself grappling with complex problems within your organization, unsure of where to begin or how to tackle them effectively? Have you ever wished for a systematic approach to problem-solving that could lead to tangible solutions and impactful outcomes? Introducing the Notion Template for the Four Points Framework – your ultimate tool for navigating challenges, uncovering insights, and devising strategic solutions with precision and clarity.

Comprehensive framework designed to address key components of problem-solving: Problem, Insights, Advantage, and Strategy.

Streamlined structure to guide you through every step of the problem-solving process, from problem identification to strategic implementation.

Real-life examples and case studies provided to illustrate the application of each framework component in diverse organizational contexts.

Empower your team with a systematic approach to problem-solving, fostering collaboration, innovation, and informed decision-making.

Key Benefits (Outcomes)

Gain clarity and focus by defining the problem statement, understanding its root causes, and assessing its impact on your organization.

Uncover valuable insights through rigorous research, analysis of customer feedback, and observation of market trends, enabling informed decision-making.

Leverage your organization's strengths and advantages by conducting SWOT analysis, identifying unique selling propositions, and assessing competitive positioning.

Develop a strategic action plan with clearly defined goals, objectives, and key performance indicators (KPIs), driving measurable outcomes and sustainable growth.


What's Inside (Features)

Problem: Define the problem statement, identify root causes, and assess its impact using real-life examples and case studies.

Insights: Gather and analyze insights from research findings, customer feedback, and market trends to inform decision-making.

Advantage: Conduct SWOT analysis, identify unique selling propositions, and assess competitive advantages to capitalize on organizational strengths.

Strategy: Develop a strategic action plan with clear goals, objectives, and KPIs, outlining specific strategies and tactics for implementation.


Ready to revolutionize your approach to problem-solving and strategic planning? Take the first step towards overcoming organizational challenges and achieving sustainable growth with the Notion Template for the Four Points Framework. Don't let problems hold your organization back – equip yourself with the tools and insights needed to drive impactful change and seize new opportunities. Start your journey towards success today!

A template preview for Four Points Framework

Closing Thoughts

Utilizing these templates streamlines the strategic planning process, ensuring all critical elements are addressed efficiently. They provide a clear roadmap, enhancing team alignment and focus.

Adopting these tools can significantly reduce time-to-market for new products. Start implementing them today to see immediate improvements in your strategic planning and execution.

What is a Product Roadmap?

A strategic outline that highlights the vision, direction, priorities, and progress of a product over time. It aligns stakeholders and informs teams about what they are required to build and the rationale behind it.

What is a Value Proposition?

A statement that summarizes why a customer should buy a product or use a service. It communicates the clearest benefit that customers receive by giving them a compelling reason to choose that product over others.

What is a Go-to-Market Strategy?

A tactical action plan that outlines the steps necessary to succeed in a new market or with a new customer. It includes targeting, market analysis, and marketing strategies that align with the overall product strategy.

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