Top Competitive Analysis Templates for Product Analysts

Competitive analysis is a method that helps Product Analysts understand their competitors and the market environment. By identifying the strengths and weaknesses of competitors, analysts can develop strategies to improve their own products and position in the market. Competitive Analysis Notion templates streamline this process by providing a structured approach to gathering, organizing, and analyzing information, making it more efficient and effective.

Before starting to create your own Competitive Analysis template, it might be beneficial to explore these Competitive Analysis Notion templates to simplify the process.

1Competitor Content Analysis

Analyze popular articles and well-ranking competitor content to improve your own content marketing campaigns.

If you’re building a content strategy, you need a method for analyzing popular competitor content and applying those insights to elevate your marketing efforts.

Discover opportunities to show your brand’s expertise by finding gaps within existing content.

Brainstorm how can you add to industry conversations in ways your competitors can’t.

A template preview for Competitor Content Analysis

2Competitor Analysis

Make sure your entire company understands your competitive landscape, where you're best in class, and where you still have room for growth. This is very helpful for keeping urgency high.

In partnership with .

A template preview for Competitor Analysis

3Product Teardown Worksheet

Inside this template, aspiring Product Managers will find detailed instructions on how to perform a product teardown effectively.

The template also serves as a handy worksheet, allowing them to document their observations and jot down their thoughts.

With dedicated sections for each element of the teardown process, they can collect your findings in an organized manner, making it easier to refer back to your notes later.

A template preview for Product Teardown Worksheet

4Feature market analysis

Quickly and elegantly identify differences between your product and primary competitors when it comes to features. Always have a sense of the market and where different players are innovating.

This can also help your sales team understand at a glance where they have opportunity to point out your product's unique advantages.

In partnership with .

A template preview for Feature market analysis

5Business Model Canvas

Business Model Canvas Template for Notion & FigJam
The Business Model Canvas splits a business model into 9 areas and invites you to brainstorm how your business will capitalize on each. Whether you're starting up a new business or trying to understand an existing one, the Business Model Canvas will help you map it out.

The Business Model Canvas is ideal for quick thinking and brainstorming with sticky notes, so grab your team and start thinking about:

Value Proposition. What does the business offer to meet the needs of its customers? What distinguishes it from its competitors? Is it something innovative? Price? Quality?

Key Activities. What does the business do to execute its value proposition?

Key Resources. What resources does the business have to give it an edge? People? Knowledge? Assets?

Key Partners. Does the business have any complimentary partnerships or relationships? Joint ventures or strategic alliances?

Customer Segments. Who are the customers? A niche market or mass appeal? Multiple different segments? Multi-sided market?

Customer Relationships. What sort of relationship will the business have with its customer segments? High touch sales? Self-service? Community-based?

Channels. What channels will the business use to get its value proposition to its customers? Marketing? Partnerships? Online or physical?

Cost Structures. How will the business expenses be structured? Fixed costs and variable costs? Economies of scale? Minimize costs or maximize value?

Revenue Streams. How will the business make money from its customers? Selling something? Subscription fees? Advertising?

A template preview for Business Model Canvas

6Competitive Analysis Template

A competitive analysis is an assessment of our competitor’s products & services to evaluate their strengths and weaknesses in comparison to ours. This template focuses on UX/UI analysis of competitors' products.

A template preview for Competitive Analysis Template

7Solopreneur Summer Workbook

Being a Solopreneur is hard, so fill out the workbook this summer🤓

Watch your sales soar in September! Time to make your biz account shine!

A template preview for Solopreneur Summer Workbook

8Notion Competitor Monitoring Template

Our Notion Competitor Monitoring Template will allow you to jumpstart your competitive analysis without starting from scratch. This template contains four pages including a SWOT Analysis, a competitor Kanban board, guiding questions, and a 100+ resource database. Stay ahead of your competition and start using competitor insights to your advantage.

A template preview for Notion Competitor Monitoring Template

9Competitor UX analysis

UX competitive analysis focuses on evaluating and comparing the user experience elements of competitors' products or services, like navigation, information architecture, visual design, content quality, usability, and overall user satisfaction.

In this process, you'll create a list of competitors (check out a competitor page), examine their features compared to yours (feature audit), look at how users interact with their product and what challenges they face (UX analysis), and put together a visual board for inspiration from their design choices (benchmarking).

A template preview for Competitor UX analysis

10Etsy Business Comparative / Competitive Analysis

This template provides a condensed comparative analysis, presenting key data points for a side-by-side evaluation of entities or businesses within the same niche in the context of competitive analysis. Relevant data such as Original Price, Discount, Listing Age, Tags or Keywords, Cancellation Accepted, Ad, Star Seller, Sales, Listings, Reviews, Social Channels, and more have been pre-defined. Items are grouped per Category (or Product) as shops usually sell products of different categories. You may add properties such as Shipping, Custom Order and other info that you may find helpful.

A template preview for Etsy Business Comparative / Competitive Analysis

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