Top 10 Design Brief Templates for Product Analysts

A well-crafted Design Brief is a foundational tool for Product Analysts, serving as a blueprint that guides the direction and focus of projects. It fosters alignment between teams, clarifies goals, and sets expectations, thus streamlining the development process. Utilizing a Design Brief template within Notion can enhance the organization and accessibility of this crucial information, ensuring all team members are working from the same page.

Before you dive into creating your own Design Brief template, take a moment to explore the examples listed below for inspiration and to make the process more manageable.

1Design & System Requirements Template

This template document aims to summarise the findings in this current stage of the research and to provide guidelines for the design (designers) and for the system (developers) based on this research.

A template preview for Design & System Requirements Template

2Design Doc Template

A simple notion template to help you keep your product design projects documented.

The template is perfect for product designers, UX designers, or product managers.

A template preview for Design Doc Template

3Creative Brief

A simple document to help you organize all requirements and information needed to enable smooth collaboration with agencies and freelancers.

A template preview for Creative Brief

4Content design workflow

An end-to-end process guide with tips, a checklist and mindset prompts. It helps define project scope, the writing process and focuses on the most important parts of the UX content design process.

Use this template to save time, reduce writers block, and help apply a standardized process in a writing team.

A template preview for Content design workflow

5Idea Generator

From brainstorming sessions to mind mapping exercises, this template provides a structured framework to fuel your creativity and take your ideas to the next level.

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6Notion Design Brief

Are you tired of spending endless hours on product design projects that seem to go nowhere?

Imagine having a secret weapon 🪄 to streamline your design process and create successful products every time.

Why this Notion design brief template?

A single page, well organized, and has enough detail to guide you to write down your brief in minutes!

😎 Save time

🚀 Increase productivity

💰 Deliver exceptional results

🔎 Include detailed guide and hints

💎 Ultimate template for digital product design projects

👋 Say goodbye to frustration and hello to success with our game-changing design brief template!

A template preview for Notion Design Brief

7Brand Questionnaire


Personnel Info
Brand Information
Audience & Competitors
Aesthetic Principles
What’s Next?
Terms & Conditions


Organised Sections:
Our questionnaire is divided into clear sections, including “Brand Information,” “Target Audience and Competitors,” and “Aesthetic Principles,” ensuring a systematic approach to branding.

We’ve carefully crafted questions that help you understand your brand’s unique story, mission, and vision.

Audience Insights:
Gain valuable insights about your target audience, their pain points, and the competitive landscape.

Visual Identity:
Define your brand’s aesthetics with questions about personality style, color preferences, fonts, and design usage.

Client Preferences:
Share your likes, dislikes, and ideas to shape your brand’s visual identity.

Avoidance of Specifics:
Prevent misunderstandings by communicating elements or styles you want to avoid in your branding.

Tell us about brands or designs that inspire you, helping us create a visual identity aligned with your vision.

Strategic Insights:
Share your long-term goals and how you intend to use your visual identity for a brand that drives business objectives.


After purchasing my template, you will receive a PDF containing a link to the template. After opening the link, select duplicate at the top right of notion and the template should be available for you to edit and use in your Notion account.


Notion is a versatile and collaborative platform that offers the flexibility and tools needed to create, manage, and present brand questionnaires effectively. Its adaptability and features make it an excellent choice for beginners, professionals and teams looking to streamline their strategy process. Notion is also free to use for all.

Invest in your brand’s success with our Brand Questionnaire Template. Start building brands that truly reflects your client's business values and speaks to their target audiences. Make them stand out in today’s competitive marketplace while making a lasting impression.

If you have any questions, feel free to reach out via Notion or Email.

© SelwynGoodman

A template preview for Brand Questionnaire

8Brand Design Brief

Ugh, tired of design drafts that miss the mark?

You know, the ones that look kinda pretty, but don't really connect with your audience or boost your sales?

Been there, done that. That's why I created this super-simple Brand Design Brief Template.

Think of it as your magic wand for crafting a brand that:
Turns heads with stunning visuals that capture your unique vibe.
Speaks to your ideal customers like they're old friends.
Crushes the competition by standing out from the crowd.
Drives real business results, not just likes and shares.

No more design drama, Just a clear roadmap that helps you and your designer:
Understand your target audience inside-out. Who are they? What makes them tick?
Unleash your creative vision. Playful? Sleek? You name it! ✨
Spot your competitive edge. What are they doing right (and wrong)?
Fuel your designer's imagination. Share visual inspo to spark their creativity.
Align design with your business goals. Let's make it happen!

A template preview for Brand Design Brief

9Stakeholder Walkthrough Template

A stakeholder walkthrough brings end-users, the product team, and other stakeholders together to evaluate early prototypes, providing actionable recommendations for improvements and building empathy. Early prototypes can range from flowcharts, and paper prototypes to interactive wireframes.

A template preview for Stakeholder Walkthrough Template

10UX/UI Design Project Brief

Looking for a skilled UX/UI designer? Check out this comprehensive UX/UI Design Project Brief Notion template! The Overview section provides background information about your expertise, while the "Why me" section highlights your unique value proposition. The Services section outlines the design offerings to cater to all client needs. Budget and timeline management are made easy with dedicated tables. Finally, the Terms and Conditions section ensures a productive collaboration. Start your UX/UI design project with confidence using this professional Notion template. Contact the client today to kickstart your project!

A template preview for UX/UI Design Project Brief

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