Top 10 Competitive Analysis Templates for Product Development Managers

Competitive analysis offers a structured approach for Product Development Managers to understand their position in the marketplace, assess the strengths and weaknesses of competitors, and identify opportunities for differentiation. A Competitive Analysis Notion template streamlines this process by providing a template for organizing, tracking, and comparing key competitive data efficiently. Before diving into creating your unique Competitive Analysis template, consider exploring the listed Competitive Analysis Notion templates. These resources are designed to simplify the process, making it more accessible and actionable.

1Gap Analysis Template

A gap analysis is an approach that helps create effective learning experiences by effectively aligning problems and goals, highlighting design opportunities, and informing the ideation process

A template preview for Gap Analysis Template

2Product Teardown Worksheet

Inside this template, aspiring Product Managers will find detailed instructions on how to perform a product teardown effectively.

The template also serves as a handy worksheet, allowing them to document their observations and jot down their thoughts.

With dedicated sections for each element of the teardown process, they can collect your findings in an organized manner, making it easier to refer back to your notes later.

A template preview for Product Teardown Worksheet

3Notion Competitor Monitoring Template

Our Notion Competitor Monitoring Template will allow you to jumpstart your competitive analysis without starting from scratch. This template contains four pages including a SWOT Analysis, a competitor Kanban board, guiding questions, and a 100+ resource database. Stay ahead of your competition and start using competitor insights to your advantage.

A template preview for Notion Competitor Monitoring Template

4Solopreneur Summer Workbook

Being a Solopreneur is hard, so fill out the workbook this summer🤓

Watch your sales soar in September! Time to make your biz account shine!

A template preview for Solopreneur Summer Workbook

5Competitor UX analysis

UX competitive analysis focuses on evaluating and comparing the user experience elements of competitors' products or services, like navigation, information architecture, visual design, content quality, usability, and overall user satisfaction.

In this process, you'll create a list of competitors (check out a competitor page), examine their features compared to yours (feature audit), look at how users interact with their product and what challenges they face (UX analysis), and put together a visual board for inspiration from their design choices (benchmarking).

A template preview for Competitor UX analysis

6Competitive Analysis Template

A competitive analysis is an assessment of our competitor’s products & services to evaluate their strengths and weaknesses in comparison to ours. This template focuses on UX/UI analysis of competitors' products.

A template preview for Competitive Analysis Template

7Feature market analysis

Quickly and elegantly identify differences between your product and primary competitors when it comes to features. Always have a sense of the market and where different players are innovating.

This can also help your sales team understand at a glance where they have opportunity to point out your product's unique advantages.

In partnership with .

A template preview for Feature market analysis

8Etsy Business Comparative / Competitive Analysis

This template provides a condensed comparative analysis, presenting key data points for a side-by-side evaluation of entities or businesses within the same niche in the context of competitive analysis. Relevant data such as Original Price, Discount, Listing Age, Tags or Keywords, Cancellation Accepted, Ad, Star Seller, Sales, Listings, Reviews, Social Channels, and more have been pre-defined. Items are grouped per Category (or Product) as shops usually sell products of different categories. You may add properties such as Shipping, Custom Order and other info that you may find helpful.

A template preview for Etsy Business Comparative / Competitive Analysis

9Competitor Content Analysis

Analyze popular articles and well-ranking competitor content to improve your own content marketing campaigns.

If you’re building a content strategy, you need a method for analyzing popular competitor content and applying those insights to elevate your marketing efforts.

Discover opportunities to show your brand’s expertise by finding gaps within existing content.

Brainstorm how can you add to industry conversations in ways your competitors can’t.

A template preview for Competitor Content Analysis

10Competitor Battlecards

Knowing your competition is one key to success. With this Competitor Battlecards template, you can see the landscape, know your positioning, and set your company up to win.

A template preview for Competitor Battlecards

Keep reading