Top 10 Competitive Analysis Templates for Product Designers

Competitive analysis supports product designers in understanding their market position by evaluating competitor products, strategies, and customer feedback. It provides insights into industry trends, highlights gaps in the market, and identifies areas of improvement for your own product. A Competitive Analysis Notion template simplifies this process, offering a structured approach for gathering, organizing, and analyzing competitor information, thereby enhancing decision-making for product development and strategy. Before you start crafting your Competitive Analysis template, consider exploring the templates below to streamline your efforts.

1Competitive Positioning Framework

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

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2Use Case Model

Fallowing BABOK standards, this use case template is a concise description of how a person or system interacts with a solution to accomplish a specific goal or task.

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3Etsy Business Comparative / Competitive Analysis

This template provides a condensed comparative analysis, presenting key data points for a side-by-side evaluation of entities or businesses within the same niche in the context of competitive analysis. Relevant data such as Original Price, Discount, Listing Age, Tags or Keywords, Cancellation Accepted, Ad, Star Seller, Sales, Listings, Reviews, Social Channels, and more have been pre-defined. Items are grouped per Category (or Product) as shops usually sell products of different categories. You may add properties such as Shipping, Custom Order and other info that you may find helpful.

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4Solopreneur Summer Workbook

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5Competitor UX analysis

UX competitive analysis focuses on evaluating and comparing the user experience elements of competitors' products or services, like navigation, information architecture, visual design, content quality, usability, and overall user satisfaction.

In this process, you'll create a list of competitors (check out a competitor page), examine their features compared to yours (feature audit), look at how users interact with their product and what challenges they face (UX analysis), and put together a visual board for inspiration from their design choices (benchmarking).

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6Competitor Analysis

Make sure your entire company understands your competitive landscape, where you're best in class, and where you still have room for growth. This is very helpful for keeping urgency high.

In partnership with .

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7Competitor Battlecards

Knowing your competition is one key to success. With this Competitor Battlecards template, you can see the landscape, know your positioning, and set your company up to win.

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8Gap Analysis Template

A gap analysis is an approach that helps create effective learning experiences by effectively aligning problems and goals, highlighting design opportunities, and informing the ideation process

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9Competitive Analysis

Track and stay ahead of competitors operating in your market. Edit individual items to add notes, screenshots, etc. about each competitor.

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10Competitor Content Analysis

Analyze popular articles and well-ranking competitor content to improve your own content marketing campaigns.

If you’re building a content strategy, you need a method for analyzing popular competitor content and applying those insights to elevate your marketing efforts.

Discover opportunities to show your brand’s expertise by finding gaps within existing content.

Brainstorm how can you add to industry conversations in ways your competitors can’t.

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