Best Product Strategy Doc Templates for Product Designers

A well-crafted Product Strategy Document offers an organizational blueprint, laying the foundation for product development and market positioning. It serves as a detailed guide for product designers in facilitating strategic decision-making and ensuring alignment with broader business goals. A template can streamline the creation process, offering a structured format that covers all essential elements of product strategy, from vision and objectives to market analysis and implementation plans.

Before embarking on developing your own Product Strategy Document template, consider exploring the examples below to simplify the process.

1Business Requirement Documents (BRD)

The Business Requirement Document (BRD) is the compass guiding project development. It comprehensively outlines business goals, user expectations, and functional needs, ensuring a shared vision. Like a roadmap, the BRD navigates teams toward successful project outcomes. 🚀

A template preview for Business Requirement Documents (BRD)

2Brand Strategy

WHAT'S INCLUDED:

Story, Purpose & Goals
Mission & Vision Statement
Core Brand Values
Personas & Competitors
Ideal & Dream Clients
Brand Voice & Style
Colour & Typography
Process & Timeline
What’s Next?
Terms & Conditions
FAQ’s


HOW TO USE:

After purchasing my template, you will receive a PDF containing a link to the template. After opening the link, select duplicate at the top right of notion and the template should be available for you to edit and use in your Notion account.


WHAT IS NOTION?

Notion is a versatile and collaborative platform that offers the flexibility and tools needed to create, manage, and present brand strategies effectively. Its adaptability and features make it an excellent choice for beginners, professionals and teams looking to streamline their strategy process. Notion is also free to use for all.

Take the first step towards a more impactful brand today. Invest in our Notion Brand Strategy Template and watch your brand flourish.


If you have any questions, feel free to reach out via Notion or Email.



© SelwynGoodman

A template preview for Brand Strategy

3Competitive Positioning Framework

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

A template preview for Competitive Positioning Framework

4Product manager OS

This template helps PMs manage their weekly tasks and projects by ensuring they focus on the right things. It encourages people to ladder up their tasks and projects to core OKRs, and simplifies the process of staying on top of their teams. In short, it makes zooming out to overall goals just as easy as focussing on what needs to get done this week.

A template preview for Product manager OS

53-year Business Plan

Looking ahead is an important part of building a business strategy. Use this template to outline strategy, map goals, and plan for big product launches.

A template preview for 3-year Business Plan

6Product prelaunch

This is a sanitized version of the project management template the team at The Futur uses to prelaunch digital products. All of the specific/detailed information has been removed, but feel free to use this structure to manage any team effort that requires coordination.

A template preview for Product prelaunch

7Brand Questionnaire

WHAT'S INCLUDED:

Personnel Info
Brand Information
Audience & Competitors
Aesthetic Principles
What’s Next?
Terms & Conditions
FAQ’s


WHY CHOOSE US

Organised Sections:
Our questionnaire is divided into clear sections, including “Brand Information,” “Target Audience and Competitors,” and “Aesthetic Principles,” ensuring a systematic approach to branding.

Client-Centric:
We’ve carefully crafted questions that help you understand your brand’s unique story, mission, and vision.

Audience Insights:
Gain valuable insights about your target audience, their pain points, and the competitive landscape.

Visual Identity:
Define your brand’s aesthetics with questions about personality style, color preferences, fonts, and design usage.

Client Preferences:
Share your likes, dislikes, and ideas to shape your brand’s visual identity.

Avoidance of Specifics:
Prevent misunderstandings by communicating elements or styles you want to avoid in your branding.

Inspirations:
Tell us about brands or designs that inspire you, helping us create a visual identity aligned with your vision.

Strategic Insights:
Share your long-term goals and how you intend to use your visual identity for a brand that drives business objectives.


HOW TO USE:

After purchasing my template, you will receive a PDF containing a link to the template. After opening the link, select duplicate at the top right of notion and the template should be available for you to edit and use in your Notion account.


WHAT IS NOTION?

Notion is a versatile and collaborative platform that offers the flexibility and tools needed to create, manage, and present brand questionnaires effectively. Its adaptability and features make it an excellent choice for beginners, professionals and teams looking to streamline their strategy process. Notion is also free to use for all.


Invest in your brand’s success with our Brand Questionnaire Template. Start building brands that truly reflects your client's business values and speaks to their target audiences. Make them stand out in today’s competitive marketplace while making a lasting impression.



If you have any questions, feel free to reach out via Notion or Email.



© SelwynGoodman

A template preview for Brand Questionnaire

8Planning for product development in Notion

Product development is a complex process that requires careful planning and execution to ensure success. This template allows you to connect your OKRs, projects, and tasks to help you estimate budget requirements and help keep your team on track.

A template preview for Planning for product development in Notion

9Game Design Document

A ready to use template for your next game design document. Containing high level details and detailed document templates such as story, gameplay, technical requirements, and asset.

A template preview for Game Design Document

10Voice of Customer Report

Every quarter, the User Insights team at Notion puts together a Voice of Customer report to align the organization around top trends and customer insights. Use this VoC template to quickly generate a report to share out critical customer insights with your organization.

Template creation assisted by Tiffany Go and the Entrepret team.

A template preview for Voice of Customer Report

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