Best Content Brief Templates for Marketing Coordinators

For Marketing Coordinators, a well-crafted Content Brief can align team objectives, streamline the content creation process, and ensure that the final output resonates with the target audience. A Content Brief template in Notion can provide a standardized structure for this crucial information, making it easier to communicate details and expectations to all team members involved. Before diving into creating your own Content Brief template, it's beneficial to explore these curated options below to streamline your workflow and enhance efficiency.

What Should Content Brief Templates Include?

Choosing the right content brief template can streamline your marketing projects significantly. Here are key components to look for in an effective template:

Clear Objectives: Ensure the template has a section dedicated to defining the goals of the content. This helps align the team's efforts towards a common target.
Target Audience: A good template should include a detailed section for identifying the target audience, including demographics, interests, and needs.
Key Messages: Look for templates that emphasize the core messages that need to be communicated in the content. This ensures consistency across all pieces of content.
Call to Action: The template should clearly outline the desired action you want the audience to take, making it easier to measure the effectiveness of the content.

Selecting a comprehensive content brief template equips you with the tools to produce targeted and effective marketing communications.

What Should Content Brief Templates Avoid?

Choosing the right content brief template is crucial for streamlining your marketing projects. However, some elements can hinder rather than help. Here are three key components to steer clear of:

Overly Complex Structures: Avoid templates that feature too many sections or complicated instructions. They can confuse rather than clarify, leading to delays in content creation.
Undefined Objectives: Ensure the template clearly outlines the goals of the content. Templates lacking specific objectives can result in unfocused content that doesn't serve your strategy.
Excessive Detail: While detail is important, too much can be overwhelming. Opt for templates that balance comprehensiveness with brevity, allowing for creativity and flexibility in content production.

Selecting a template that avoids these pitfalls will facilitate a smoother workflow and more effective content production, enhancing your overall marketing strategy.

1Marketing Project Brief

Streamline your marketing campaigns with our comprehensive "Marketing Project Brief" template, crafted to provide a one-stop solution for planning, execution, and tracking. Organize stakeholders, set clear goals and objectives, define your target audience, and establish a winning communication framework. This robust template also includes a channel strategy, detailed timeline, and key performance indicators (KPIs) to ensure you stay on target throughout your campaign. Customize the template to suit your specific needs and enjoy an organized, efficient, and highly effective marketing campaign that delivers results.

A template preview for Marketing Project Brief

2Creative brief

Creative projects have many moving parts. This creative brief lets you gather all the necessary information and materials in one place — goals, deliverables, timeline, budget, and more. Get aligned with internal or external teams to set expectations and move forward with clarity.

3ContentOS 2.0

What's included in the ContentOS 2.0🎥

Basic Platform manager

Content Calendar

life progress widget

Video idea

4Content Planner for Brand

Revolutionize your social media content planning with our dynamic Notion template. Tailored for Instagram, TikTok, YouTube, Twitter, LinkedIn, and more, this versatile template accommodates diverse formats. Streamline your planning process, from brainstorming ideas to scheduling posts, ensuring consistent and engaging content across all platforms.

5Blog Editorial

The Blog Editorial Template streamlines your content creation process, whether you're a solo blogger or part of a team. With a customizable editorial calendar and collaborative drafting spaces, it ensures seamless planning, execution, and tracking of your blog posts. You can customize the template to fit your workflow.

6Content Planner

Introducing your hub for all content creation

Take your content game to the next level with the Ultimate Content Planner.
Designed to be your one stop shop for planning every part of your content journey, whether it would be video ideas, scripts, scheduling or anything else.

Some Key Features Include:

Dedicated pages for each platform

Tools and Observations specifically tailored for each platform

Project Planner

Growth Tracker

Content Calendar

Live Follower Count

Goals & Milestones

Brand Identity

Monthly Review

And Much More.

Whether you have never done content creation before or already have thousands of followers, this template will help you streamline the whole process as well as making it less overwhelming and more efficient.

7Content Deliverables

Devin Reed's Content Deliverables Template is designed to help you effectively plan and track your content deliverables for an entire quarter. This template lets you record the deliverable name, its status, project description, demand, target audience, lift, and ETA. The option to view by status, lift, or ETA gives you the flexibility to manage your content projects in a way that best suits your workflow. Simplify your content planning and stay ahead of your deliverables with this efficient Notion template.

A template preview for Content Deliverables

8Content brief

A major bottleneck in content programs is a lack of alignment on content expectations. This content brief template helps all stakeholders — SEOs, writers, and marketing leads — align on things like keyword requirements, brand & audience settings, content structure, visual elements, and more. A well-crafted content brief keeps projects on track, guards against frustrating rewrites, and keeps everyone happy.

9SEO Content Brief

A content brief sets clear expectations for your writing project upfront, and this template prioritizes clarity, SEO, and audience satisfaction. Along with the free guide, it also contains a pre-filled sample. Happy Writing!

A template preview for SEO Content Brief

10Video Content Strategy Planner

This template provides a clear outline and guide on how to brainstorm and develop video content for social media. It gives a clear path of the process. First, choose a topic, and then from that topic, choose 3 topics. From those sub topics, there are 6 categories of content that can be used to generate content for videos.

A template preview for Video Content Strategy Planner

Closing Thoughts

Utilizing these templates streamlines the planning process, ensuring all marketing efforts are aligned with business goals. This leads to more efficient campaigns and better ROI.

Start implementing these templates today to see immediate improvements in your coordination and output. They're designed to save time and enhance creativity, making your role both easier and more impactful.

What is a Content Calendar?

A content calendar is a schedule that helps marketing coordinators plan all content marketing activities. It typically includes upcoming pieces, status updates, publication dates, and involved parties.

What is SEO Targeting?

SEO targeting involves identifying and using specific keywords and phrases in content to improve search engine rankings and attract relevant traffic to a website.

What is Audience Persona?

An audience persona is a semi-fictional character that represents a segment of a brand's target market, crafted to guide content creation by aligning it with the persona's preferences, behaviors, and needs.