Best 10 User Journey Templates for Product Designers

User Journeys play an integral role in understanding how users interact with products, showcasing the path from their initial contact to the final goal. By plotting out these pathways, Product Designers gain insights into the user experience, allowing for the identification and remedy of potential pain points and friction areas. A User Journey template in Notion can streamline this process, offering a structured way to document and analyze these journeys for better design outcomes.

Before you dive into creating your own User Journey template, consider exploring the examples below to facilitate your process.

1Advanced Service Blueprint

This Service Blueprint was created for the very nerdy service designers out there. It gives you pre-built automatic analysis of your template, pre-built blocs as inspirations and everything can be adapted πŸ’ͺ

The template automatically πŸ€– sorts the information you add in it to provide you with an analysis. In this analysis you can for example see:

What are the actions taken by every stakeholder or actor πŸ‘€
What metrics or user research elements validate the blueprint πŸ“Š
What questions and ideas need to be explored further in the next steps βœ…

Stakeholder database
One of the system that allows you to have an automated analysis of your service blueprint is the stakeholder database πŸ€“. With this database you can link actors and stakeholders actions from your blueprint to a same person.

This allows you then to get an overview of all the actions that this stakeholder takes in the service.

Tips and tricks included
New to Notion but feeling nerdy? Cool, I've added a few tips and tricks in the documentation that should help you. I cover there stuff like:

The possibility to have a focus view πŸ‘ of your service blueprint
How to use color coding 🎨 for the different stages of your blueprint
Where to get lovely illustrations ✏️ to pimp your blueprint

A template preview for Advanced Service Blueprint

2Website Conversion Rate Optimization Toolkit

If you're struggling to increase your website's conversion rate, this toolkit will help you learn about what conversion rate optimization (CRO) is and how to put it into practice. The toolkit explores common barriers to conversion and tools that can help you better understand what your visitors do on your website. Once you've uncovered possible conversion blockers, we've put together some A/B testing and multivariate testing ideas for you to try out.

A template preview for Website Conversion Rate Optimization Toolkit

3Customer Onboarding Process Flow

Map out and plan your customer's onboarding journey using this linked Notion workspace to think through every step. From pain points to personas, key milestones and more.

A template preview for Customer Onboarding Process Flow

4User Persona Template

This Notion template is designed to help businesses identify their user personas by guiding them through the process of defining their target audience's characteristics, such as demographics, goals, pain points, and behaviors. It provides a structured framework that enables businesses to create accurate and detailed user personas, which can inform their product development, marketing, and customer service strategies.

A template preview for User Persona Template

5Minimal Service Blueprint

A service blueprint is a visual representation of the process of delivering a service, including all the people, processes, and technology involved. It helps to understand and improve the customer experience.

A template preview for Minimal Service Blueprint

6Stakeholder Walkthrough Template

A stakeholder walkthrough brings end-users, the product team, and other stakeholders together to evaluate early prototypes, providing actionable recommendations for improvements and building empathy. Early prototypes can range from flowcharts, and paper prototypes to interactive wireframes.

A template preview for Stakeholder Walkthrough Template

7User Persona Dashboard & Profile Template

Seamlessly capture user research, visualize your typical customer, and craft impactful products that leave a lasting impression. Experience the joy of bringing your ideas to life and creating real impact with this user-friendly and enjoyable template. This template helps UX / Product designers who need to create user personas quickly and efficiently, Product managers who want to better understand their target audience, CEOs / Entrepreneurs who need to identify their ideal customer and tailor their marketing efforts accordingly.

A template preview for User Persona Dashboard & Profile Template

8Critical thinking in UX

Unlock the power of critical thinking with my comprehensive Notion template designed specifically for the dynamic world of UX design. This meticulously crafted template serves as a roadmap to guide you through each stage of the design process, seamlessly integrating critical thinking principles.

Navigate through well-defined sections that prompt thoughtful analysis and decision-making. From problem identification to solution implementation, the template encourages a systematic approach, fostering a deeper understanding of user needs and challenges.

A template preview for Critical thinking in UX

9Customer journey mapping

Customer journey maps are an essential piece of any marketing or product strategy, but trying to fit all the subtle (and critical) details into a 5x5 grid just isn't viable.

This template lets you leverage Notion's infinite canvas to map richly detailed customer journeys that convert.

You can use it to help you or your team map out:

- Key user journey stages
- Target personas
- Goals & pain points
- Actions & endpoints
- Use cases, touch points
- Key projects & campaigns
- Surveys, targets, KPIs and more.

A template preview for Customer journey mapping

10Usability testing template

This template is created to help with your usability testing sessions the template includes:

Testing flows & scenarios for each participant
Participant's database
Participant's sessions timeline

I've created this template for a personal project and it helped me a lot, i hope it will help you the same way

A template preview for Usability testing template

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