Best 10 Competitive Analysis Templates for Product Strategists

Competitive analysis enables Product Strategists to identify their competitors' strengths and weaknesses and understand market trends. This process is foundational in developing strategies to improve product positioning and performance. A Competitive Analysis Notion template could streamline this process by organizing data collection and analysis, ensuring a comprehensive understanding of the competitive landscape.

Before you start creating your own Competitive Analysis template, consider exploring these Competitive Analysis examples below to facilitate a smoother journey.

1Competitor Battlecards

Knowing your competition is one key to success. With this Competitor Battlecards template, you can see the landscape, know your positioning, and set your company up to win.

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2Product Teardown Worksheet

Inside this template, aspiring Product Managers will find detailed instructions on how to perform a product teardown effectively.

The template also serves as a handy worksheet, allowing them to document their observations and jot down their thoughts.

With dedicated sections for each element of the teardown process, they can collect your findings in an organized manner, making it easier to refer back to your notes later.

A template preview for Product Teardown Worksheet

3Competitive Positioning Framework

Use this table to quickly compare your brand or company to the competitors in your industry and develop differentiated solution/benefit statements, core differentiators, category(s), and market position. Take a look at incumbents and well-established competitors as well as emerging disruptors and innovators in your space. You might also consider comparing your company to complementary brands—brands your customers may already be loyal to or use in conjunction with your product, such as an integration.

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4Notion Competitor Monitoring Template

Our Notion Competitor Monitoring Template will allow you to jumpstart your competitive analysis without starting from scratch. This template contains four pages including a SWOT Analysis, a competitor Kanban board, guiding questions, and a 100+ resource database. Stay ahead of your competition and start using competitor insights to your advantage.

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5Use Case Model

Fallowing BABOK standards, this use case template is a concise description of how a person or system interacts with a solution to accomplish a specific goal or task.

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6Competitor UX analysis

UX competitive analysis focuses on evaluating and comparing the user experience elements of competitors' products or services, like navigation, information architecture, visual design, content quality, usability, and overall user satisfaction.

In this process, you'll create a list of competitors (check out a competitor page), examine their features compared to yours (feature audit), look at how users interact with their product and what challenges they face (UX analysis), and put together a visual board for inspiration from their design choices (benchmarking).

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7Solopreneur Summer Workbook

Being a Solopreneur is hard, so fill out the workbook this summer🤓

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8Gap Analysis Template

A gap analysis is an approach that helps create effective learning experiences by effectively aligning problems and goals, highlighting design opportunities, and informing the ideation process

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9Competitor Analysis

Make sure your entire company understands your competitive landscape, where you're best in class, and where you still have room for growth. This is very helpful for keeping urgency high.

In partnership with .

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10Etsy Business Comparative / Competitive Analysis

This template provides a condensed comparative analysis, presenting key data points for a side-by-side evaluation of entities or businesses within the same niche in the context of competitive analysis. Relevant data such as Original Price, Discount, Listing Age, Tags or Keywords, Cancellation Accepted, Ad, Star Seller, Sales, Listings, Reviews, Social Channels, and more have been pre-defined. Items are grouped per Category (or Product) as shops usually sell products of different categories. You may add properties such as Shipping, Custom Order and other info that you may find helpful.

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