Brand Positioning
About this template
Market positioning is an essential step of the planning process — either when you start a business or when you expand to a new market. It defines:
- Where your brand fits in the marketplace
- How your brand compares to competitors
- The brand attributes and benefits you want to be associated with
- The company beliefs, attitudes, and principles that support all the interactions a customer has with your brand — the Complete Product Experience (CPE)
