iTech Media’s shared workspace keeps daily work connected to their company goals

iTech Media is a UK tech company, building products to help people make smart choices online. In Notion, their autonomous teams can work independently while staying aligned to the company’s mission.

Insights from

Nick Walker

Head of Agile Delivery

Use cases

Documentation, Wiki, Project management

Aligning teams behind one shared goal

iTech isn't your ordinary company — it's made up of a team of "tribes," each one working on a different product with their own goals and priorities. How do you keep a dozen autonomous teams running in the same direction?

To align all teams towards one set of shared goals, they use a Notion database to track Objectives and Key Results (OKRs). Teams add their own goals underneath, ensuring their work stays connected to wider company objectives.

You can track company OKRs in Notion and link them to smaller goals or projects.

Everything hangs off our company OKRs. We set what we’re trying to achieve as an organization and our team translates that into their own version.

Nick Walker — Everything hangs off our company OKRs. We set what we’re trying to achieve as an organization and our team translates that into their own version.

A roadmap that adapts to teams and individuals

With dozens of different teams, there are lots of moving pieces to coordinate. Using Notion, iTech Media built a global roadmap, collecting all project documentation, discussion, and assets in one place.

Although all projects live in one database, everyone views the roadmap differently. Managers can default to company-wide views showing what every team is working on. Other employees can filter the roadmap to see only their team's projects.

"I can see the global database but also learn more about a specific tribe's particular focus," says Nick. "We can cascade information without having an overload of meetings."

By tailoring the view to the person or the team, people only see the projects that are most important to them. They can preserve transparency across the company even while everyone's working remotely.

iTech 2 — You can customize views to filter any aspect of your data, like the team, status, or priority.

A one-stop shop for team info

Because teams own their projects, it might be tempting for them to splinter off to different work tools. But Notion gives each team their own customized homepage within the same shared workspace. They can add sections like processes, team mission, and performance metrics.

As a team grows, its Notion homepage helps onboard new employees. They can learn everything they need to know about the team, its project, and their new colleagues.

Illustration – People Looking at Document

Tribe homepages collect team information that was once scattered across many different tools.

Homepages cover everything about the product and team. All this information existed before Notion, but now it's organized well and in one place.

The Swiss Army knife of workspaces

As iTech grew quickly, doing simple tasks became a chore — people were adding new tools without thinking about what was already in place.

Using Notion, the team consolidated planning, documentation, and wikis onto one platform. They cut away all unnecessary tools and simplified how they work.

“Notion is natural and intuitive,” explains Nick. “We can throw a document out quickly. We can create a linked database or embed media. It’s quick and it looks great. That is precisely what I wanted from our tooling.”

Instead of relying on multiple tools for one project, the company uses one tool for multiple projects. It's a flexible and frictionless workspace, acting like the team's collective brain for whatever they're currently working on.