Strategy
Visual content
Results
A family-run bookstore created with a love of reading and people, where reading is not only about books, but also about emotions, connections and traditions.
The store has a reading area with a coffee table and sofas.
Niche: Retail
City: Sumy, Ukraine
| Goal | Description | KPI main | KPI secondary | Priority |
|---|---|---|---|---|
| Sales | Increase the number of orders by 10% over the next two months | Book sales | Targeted book queries - 1-2 queries per day | Main |
| Loyalty | The number of interactions with content grows by at least 3% each month for the next 2 months | Organic reach (er), number of responses to stories | The number of active subscribers increased by 10% | Additional |
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If you would like to go through the audit and see where the strategy came from, please check it here
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Brand Voice: The brand’s “voice” sounds caring, friendly, cozy, and steady.
What we use: Emoji
Text style and rhythm: Calm and caring, like a conversation with a friend or loved one. No slang, easy, and simple. Use up to 2–3 sentences per paragraph of text. Calm rhythm. We advise something with love, not “sell”