Tone of Voice

Brand Voice: The brand’s “voice” sounds caring, friendly, cozy, and steady.

What we use: Emoji

Text style and rhythm: Calm and caring, like a conversation with a friend or loved one. No slang, easy, and simple. Use up to 2–3 sentences per paragraph of text. Calm rhythm. We advise something with love, not “sell”

Audit of activities

After analysing, I concluded pros & cons:

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Pros

• Clear description with key achievements, addresses and relevant keywords in the title for better search.
• A large logo attracts attention and is easy to read.
• Well-structured highlights with catalogs for different target audiences and real user reviews.
• Easy to find contacts for quick contact with the brand.
• Saved reviews, which you can read and see the reactions of real people. </aside>

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Cons

• Daily posts, but the lack of stories reduces the dynamics of interaction with subscribers.
• Pinned posts clearly provide information about gift sets, but lack limited offers or promotions that stimulate a quick decision.
• There is no single design style, now all the fonts and styles are very different and there is no visual integrity of the brand. </aside>