Top 10 Free Journey Mapping Templates in Notion

A user persona template can help guide the creation of effective user personas by providing a structure to organize and present the data collected during user research, ensuring that key information is included and easy to reference for product development and decision-making.

If you're struggling to increase your website's conversion rate, this toolkit will help you learn about what conversion rate optimization (CRO) is and how to put it into practice. The toolkit explores common barriers to conversion and tools that can help you better understand what your visitors do on your website. Once you've uncovered possible conversion blockers, we've put together some A/B testing and multivariate testing ideas for you to try out.

Seamlessly capture user research, visualize your typical customer, and craft impactful products that leave a lasting impression. Experience the joy of bringing your ideas to life and creating real impact with this user-friendly and enjoyable template. This template helps UX / Product designers who need to create user personas quickly and efficiently, Product managers who want to better understand their target audience, CEOs / Entrepreneurs who need to identify their ideal customer and tailor their marketing efforts accordingly.

This user story board template is a simple and useful tool for organizing your workload using the agile technique. With it, you can create user story cards that can be tagged and tracked, allowing you to easily stay on top of your progress and make sure everything is accounted for.

A service blueprint is a visual representation of the process of delivering a service, including all the people, processes, and technology involved. It helps to understand and improve the customer experience.

This Service Blueprint was created for the very nerdy service designers out there. It gives you pre-built automatic analysis of your template, pre-built blocs as inspirations and everything can be adapted 💪

The template automatically 🤖 sorts the information you add in it to provide you with an analysis. In this analysis you can for example see:

What are the actions taken by every stakeholder or actor 👤
What metrics or user research elements validate the blueprint 📊
What questions and ideas need to be explored further in the next steps ✅

Stakeholder database
One of the system that allows you to have an automated analysis of your service blueprint is the stakeholder database 🤓. With this database you can link actors and stakeholders actions from your blueprint to a same person.

This allows you then to get an overview of all the actions that this stakeholder takes in the service.

Tips and tricks included
New to Notion but feeling nerdy? Cool, I've added a few tips and tricks in the documentation that should help you. I cover there stuff like:

The possibility to have a focus view 👁 of your service blueprint
How to use color coding 🎨 for the different stages of your blueprint
Where to get lovely illustrations ✏️ to pimp your blueprint

This Notion template is designed to help businesses identify their user personas by guiding them through the process of defining their target audience's characteristics, such as demographics, goals, pain points, and behaviors. It provides a structured framework that enables businesses to create accurate and detailed user personas, which can inform their product development, marketing, and customer service strategies.

A stakeholder walkthrough brings end-users, the product team, and other stakeholders together to evaluate early prototypes, providing actionable recommendations for improvements and building empathy. Early prototypes can range from flowcharts, and paper prototypes to interactive wireframes.

Our User Journey Map template offers a detailed approach to understanding your users' experiences. The database allows you to map key stages like activation and onboarding, while tracking actions, touchpoints, emotions, and more. By identifying opportunities and pain points, you can better strategize your user engagement. The embedded Miro board and Figjam file offer visual renditions of the user journey, helping your team gain a comprehensive understanding of your users' interactions with your product or service.

Service Blueprints can be overwhelming. This template helps the viewer choose which type of information he wants to focus on by having to choose to open or close different "toggles"

Comes in two flavors 🍦🍧
This expandable service blueprint template comes in two complexity levels. Start with the minimal template or get crazy with the advanced one.

For example, the viewer can focus on the executive summary by showing it, and hide all other information in order to not be overwhelmed by all the details of the Service Blueprint.