Your best stories are already happening. You're just not capturing them.

This is a simple pipeline for logging, scoring, developing, and deploying impact stories - built for the people closest to the work, not just the comms team.

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How to Use This Template

Triage Scoring Guide

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Your Story Pipeline

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Want to go further with your impact storytelling?

This template was created by Matt Mahmood-Ogston - social impact storyteller, documentary photographer, and founder of the Naz and Matt Foundation charity. Matt helps charity leaders and social impact organisations tell the story of the impact they are making, in ways that unlocks funding, builds trust and moves people. .

If you or your team need support, here is how to work with Matt:

• Storytelling Workshops - Practical, hands-on sessions for charity teams built around telling impact stories that land with funders, donors, and the public.
• Social Impact Photography - Documentary photography that captures the real human impact of your work, built for use across your communications.
• Storytelling Strategy and Consultancy - Working with your organisation to develop a storytelling approach that reflects the depth of your impact and reaches the right audiences.
• StoryReady - The Social Impact Storytelling Cohort - A group programme for charity and impact leaders who want to build their storytelling capability alongside a community of peers.

To find out more or start a conversation, connect with Matt on LinkedIn or visit https://ogston.com/

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Matt also writes The Social Impact Storyteller - a free weekly newsletter for charity CEOs, fundraisers, and comms leads. Each edition delivers one practical impact storytelling framework you can use immediately.

Subscribe at impactstoryteller.org

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