<aside> <img src="/icons/book-closed_gray.svg" alt="/icons/book-closed_gray.svg" width="40px" />
Four stages. That's it. Capture the story, score it, develop it, deploy it.
</aside>
You heard something powerful. Log it now. Not tomorrow. Now.
You don't need the full picture. A name (or a reference code if they prefer anonymity), what changed for them, and one quote in their own words. Note whether photos exist. Note whether consent has been discussed.
The person closest to the story is almost always the best person to capture it.
Score the story across four criteria — Impact, Uniqueness, Ethical Clearance, and Urgency — each rated 1 to 5. Total out of 20. That score sets the priority.
This takes sixty seconds. It stops your best stories from getting buried under your busiest weeks.
See the Triage Scoring Guide for the full breakdown.
High and medium priority stories get developed. Confirm consent is locked down. Gather supporting photos. Shape the narrative for the platform it's going to.
This is where the story becomes usable.
Publish it. Record where it went — social media, impact report, funding bid, newsletter, wherever. Move the status to Deployed so the whole team can see what's live and where.
<aside> <img src="/icons/dialogue_gray.svg" alt="/icons/dialogue_gray.svg" width="40px" />
This system is designed to be used by anyone in your organisation. If you can hear a story, you can capture it. You don't need to be in comms. You just need to be listening
</aside>