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How has sampling been done until now?

Traditionally, FMCG product sampling in India has relied heavily on offline methods—stalls at events, malls, markets, partnerships with railways, airlines, and more.

Offline sampling works in Isolation?

Offline sampling does provide some reach but lacks precision, scale and metrics!

Here comes Digital Sampling!

Internet penetration across India has almost crossed the 50%, with 800 Million Indians now online - Targeting them via digital platforms like e-commerce, q-commerce, social media becomes hyper relevant.

Digital sampling revolutionizes the traditional model by -

• Collecting zero party data via Chatbots (Social media or embedded into Website)
• Validate customer purchase intent and target precisely
• Targeting consumers through Instagram, Whatsapp, Facebook
• Collecting sample product feedback on a larger scale than before
• Solid analytics and data dashboarding for a clear ROI

FreeStand: Best of both worlds!

FreeStand is India’s leading FMCG product sampling-tech platform, offers omnichannel sampling—combining online and offline sampling channels.

Not limiting itself to omnichannel sampling, FreeStand also has -

• Data-Driven Targeting
• Turnkey Sampling Campaign Management
• Nationwide Reach
• First-Party Feedback

Backed by investors like IIM Calcutta and FAAD Capital, FreeStand envisions becoming the go-to zero and first-party data engine for enterprise FMCG brands turning what was once a high-cost, low-return exercise into a measurable growth engine.

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FMCG Is Booming

FMCG Sampling

Freestand Sampling

Competitive Landscape, SWOT Analysis & MOAT

Customer Segmentation and ICP

TAM-SAM-SOM & Growth

Product positioning & Roadmap

Pricing Strategy and Revenue Model

Customer Retention & Churn Reduction

GTM Strategy