Present Budget Breakdown

Marketing - Less than 1% of the overall budget

Sales - 29% of the overall budget

Current Sales Process - Founder Led Sales

• Founders maintain relationships and carry out pitching, meetings.
• Sales team efforts are restricted to outreach and upselling.

Pros

Cons

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Projected sales team expansion in next 6-8 months validate the shift from founder led to a sales led outbound first strategy for FreeStand in it’s 1-10 journey.

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Customer Acquisition Channels

Partnerships (Current Focus)

Paid Channels (Primary Focus)

GTM KPIs and Metrics

Acquisition Metrics

Engagement Metrics

Conversion Metrics

Sources