TAM SAM SOM

BOTTOMS UP TAM Calculation

• The TAM for FreeStand comes out to be $980Mn
• SAM is $560Mn - 57.1% of TAM
• SOM is $200Mn - 20.4% of TAM

Link to detailed calculations - https://docs.google.com/spreadsheets/d/10NPa-_ajKyHyDbrFfWrE0oKN0E66WxN6ABO3TGyTgxE/edit?usp=sharing

Growth Levers

Customer Expansion

Build a strong, personalized outbound GTM (Go-To-Market) motion powered mainly by ABM (Account-Based Marketing).

How

• FreeStand already has a rich portfolio of enterprise FMCG clients. (HUL, Loreal, Piramal’s, Mars, Cipla)
• They have helped these brands reach over 10 million customers and achieved a 20% boost in purchase intent through sampling efforts.
• Advocacy materials like case studies, testimonials and collaborative events with brand partners could be utilized in ABM campaigns for customer expansion

Geographical Expansion

Expand sampling reach across more pin codes, especially in Tier 2 and Tier 3 cities and rural areas.

How

FreeStand can strengthen its distribution channels in these regions by-