What is this page?

The Sales & Profit page breaks down your financial performance at the product level. While the Dashboard gives you a shop-wide overview and the Profit & Loss shows a full financial statement, this page lets you see exactly how much revenue, profit, and margin each individual product generates -- helping you identify your winners and underperformers.

Key Metrics on This Page

This page shows both a Shop Summary (aggregate metrics across all products) and a per-product table with the same metrics broken down by product.

Gross Sales

• What it shows: Total revenue from product sales before any discounts, for each product.
• Formula: Sum of (Original Price x Quantity) for each item sold
• Example: You sold 50 units of Product A at $30 each. Gross Sales for Product A is $1,500, regardless of any discounts you offered.
• Important: Uses the full original price, not the discounted amount. See Revenue Metrics.

Net Sales

• What it shows: Revenue after subtracting seller discounts, per product.
• Formula: Product Sales - Discounts
• Example: Product A has $1,500 in Product Sales and $200 in Discounts. Net Sales = $1,300. Shipping revenue is tracked separately.
• Important: Discounts here are seller-initiated discounts only. TikTok platform discounts (co-funded promotions) are tracked separately.

Cost of Goods Sold (COGS)

• What it shows: The total cost of products you sold during the selected period, per product.
• Formula: Unit Cost x Units Sold (per product/SKU)
• Example: Product A has a unit cost of $8 and you sold 50 units. COGS = $400.
• Important: You must set your unit cost in the Inventory page. If COGS is not set, it will show as $0 and Gross Profit will equal Net Sales. If you use FIFO Cost Tracking, the cost per unit is based on your purchase history rather than a single fixed cost.