Dashboard

What is this page?

The Dashboard is your home base in Dashboardly. It gives you a quick, at-a-glance view of how your TikTok Shop is performing right now and over any date range you choose. You can see your most important numbers, track trends over time, and identify your best-selling products and top customers -- all without leaving a single page.

Key Metrics on This Page

The Dashboard displays metrics through Preset Cards at the top and Charts below them. You can customize which metrics appear in your preset cards.

Gross Sales

• What it shows: The total dollar value of all products sold at their original listed price, before any discounts are subtracted. This is your "top-line" number — sometimes called Gross Revenue.
• Formula: Sum of (Original Price x Quantity) for each item sold
• Where you see it: Dashboard preset cards, charts
• Important: This number is BEFORE discounts. If you offered a 20% discount on a $50 item, Gross Sales still shows $50 for that item. To see revenue after discounts, look at Net Sales. In TikTok Seller Center, this corresponds to the "subtotal before discount amount."

Net Sales

• What it shows: Your actual sales revenue after seller discounts have been subtracted.
• Formula: Product Sales - Discounts
• Where you see it: Dashboard preset cards, charts
• Example: If you sold $1,000 worth of products and gave $100 in discounts, your Net Sales would be $1,000 - $100 = $900. Shipping revenue is tracked separately.
• Important: Only seller-created discounts are subtracted here. TikTok platform discounts (co-funded promotions) are tracked separately as Platform Subsidy. See Revenue Metrics for details.

Gross Profit

• What it shows: How much money you keep after subtracting the cost of the products you sold (COGS), but before any fees or other expenses.
• Formula: Net Sales - Cost of Goods Sold
• Where you see it: Dashboard preset cards, charts