Category Definition: Startups without novel technical components; succeed via capability, ops, brand.

Examples in NZ: food/beverage scaling, fitness franchise, tourism operators.

Why it Matters: These businesses thrive through operational capability, branding, and export readiness — government support focuses on mentoring and capability building.

5-Stage Pathway: Non-R&D Innovator

Do This First: Run “Is my R&D eligible?” test, then book a free session with your RBP Growth Advisor → request a Capability Voucher.

⚠️ If R&D eligibility = NO, focus on capability, mentoring, and export programs.

• Regional Business Partner Network
• MSD Self-Employment Start-up Payment
• MSD Flexi-Wage for Self Employment
• MSD Business Training & Advice Grant | Entry into ecosystem + financial support for founders | | 2. Early Validation | Test idea with market | - RBP Capability Voucher
• Business Mentors NZ
• Te Puni Kōkiri Māori Business Support (if Māori-owned) | Proves customer demand
  ⚠️ Not eligible for R&D grants | | 3. Pre-Scale | Build systems, hire talent, expand networks | - NZTE Export Readiness & Services
  ‣ ‣
• Business Mentors NZ | Builds scalable systems, connects with markets & advisors | | 4. Scale & Capital Raise | Expand + raise capital | - NZ Export Credit (NZEC)
• NZTE International Growth Support | Investor + export support
  | | 5. Ongoing Support | Sustain long-term growth | - NZTE Long-Term Export Support
• Business Mentors NZ
• Chambers of Commerce | Long-term expansion, mentorship, and advocacy |

Case Studies: Non-R&D Innovators

🥤 Food & Beverage Startup

🏋️ Fitness Studio Franchise

🌄 Adventure Tourism Operator

Quick Navigation:

NZ Government Support

Pathway 1: R&D YES Pathway 2: AI & Software – R&D YES Pathway 3: AI & Software – R&D NO Pathway 4: R&D NO