Category Definition: Using existing tech in new ways (no new algorithms/datasets).

Examples in NZ: SaaS with ChatGPT API, CRM workflow dashboards, Shopify plugin integrations.

Why it Matters: Not eligible for R&D-specific grants — focus is on capability, mentoring, and export readiness to build sustainable growth.

5-Stage Pathway: AI & Software – R&D NO

Do This First: Register with Regional Business Partners (RBP) → request a Capability Voucher.

• Regional Business Partner Network – Find Your RBP
• MSD Self-Employment Start-up Payment
• MSD Flexi-Wage for Self Employment
• MSD Business Training & Advice Grant | Entry into support system, early financial help, and advisory funding. | | 2. Early Validation | Test idea with market | - RBP Capability Voucher
• Business Mentors NZ | Proves customer demand. ⚠️ Not eligible for R&D grants. | | 3. Pre-Scale | Build systems & team | - NZTE Export Readiness
  ‣ ‣ | Build scalable systems, prepare for export, connect with founder networks. | | 4. Scale & Capital Raise | Expand + raise | - NZ Export Credit (NZEC)
• New Zealand Growth Capital Partners (Aspire + Elevate Funds)
• NZTE International Growth Support | Investor + export support. NZEC reduces risk on overseas contracts. | | 5. Ongoing Support | Sustain growth | - NZTE Long-Term Export Support
• Business Mentors NZ | Ensures continued capability, export expansion, and mentorship. |

Case Studies: AI & Software – R&D NO

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📈 AI Marketing Tool (Non-R&D SaaS)

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Quick Navigation:

NZ Government Support

Pathway 1: R&D YES Pathway 2: AI & Software – R&D YES Pathway 3: AI & Software – R&D NO Pathway 4: R&D NO

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🛒 E-Commerce Plugin Startup

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🖥️ SME Workflow Dashboard

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