Molten Store UX Audit

Business name: Molten Store

Date: 29 April 2025

Company Mission:

Since 2011, we’ve brought our distinct sparkle to Brisbane and beyond with considered, timeless jewellery designed to bring magic to every moment.

Please see:

[ ] Clear value proposition (what, for whom, why buy?)
- From homepage user is under the impression it’s bespoke jewellery for people wanting to leave a legacy and if purchased, nostalgia and rich memory will be created (playing into the idea of human connection and drawing on the magic of memory)
- Too much featured on homepage - particularly the ‘shop the look section’ unnecessary
[x] High-quality hero images showcasing jewellery
[ ] Featured collections or bestsellers visible
- Definite focus on rings for wedding and engagement - is this what they want highlighted?
[x] Search bar easy to find
[ ] Promotions or seasonal sales highlighted
- Highlighted but have to scroll to find new products rather than highlighting them on the homepage - need to pique interest early on and guide user to scroll down
- ‘Create an heirloom’ presented on homepage but the option to discover ‘bespoke’ collection is below static images which user try to click on - what if they like one of them. Needs clarification between creating an heirloom and ‘bespoke’ because the two are used interchangibly
[x] Call-to-action buttons (e.g. "Shop Now") clearly visible
[x] Trust signals (shipping info, returns, reviews)