Business name: Molten Store

Date: 29 April 2025

Company Mission:

Since 2011, we’ve brought our distinct sparkle to Brisbane and beyond with considered, timeless jewellery designed to bring magic to every moment.

Goals of the Audit

The following list has been created in alignment with assumed goals/business direction:

• Improved conversion rates
• Reduce cart abandonment
• Building membership base and reducing churn rate
• Driving sales and improving conversion
• Optimise product discoverability
• Building customer/brand and retention through transparency

UX Audit Findings

Homepage

What’s working well:

• Strong hero images, aesthetic branding and beautiful translation of the art of storytelling into cohesive design
• Search bar easy to find
• Call-to-action buttons are clearly visible
• Trust signals easy to find (ie. reviews, returns and shipping information)