Five main recommendations have been prioritised to target the business goals:
| Priority | Area | Issue | Recommendation |
|---|---|---|---|
| High | Homepage | Hidden account option on mobile | Ensure users can easily sign-in or register from any page on the website (needs to be visible) |
| High | Brand trust | No obvious ‘about page’ | Allow users to easily access an ‘about’ page under the existing header ‘discover’ |
| Medium | Product Page | No zoom feature | Enable zoom feature for all product photos |
| Medium | Search function | No autocomplete or predicted text features | Enable predictive text feature and suggestions |
| Low | Accessibility | No alt text | Add descriptive alt text to images |