I work in product with a strong focus on understanding how people actually work, what they need, and where things start to break.
My background in communication and storytelling shapes how I approach problems: making sense of complex situations and turning them into clear, usable solutions that connect user needs with business goals.
I’ve worked on discovery, product redesigns, and early-stage ideas, often in ambiguous environments where the challenge is not only how to build, but what to build and why.
Recently, I’ve been focusing on AI-driven products, particularly in contexts where trust, clarity, and real-world behavior matter.
Discovery | UX Strategy | AI | Analytics
Redesigned a low-adoption dashboard into a role-based product, improving usability, clarity, and decision-making, while defining AI-driven capabilities as part of the roadmap.
Product Discovery | User Research | Strategy | ICP Definition
Led product discovery to explore how real estate teams use WhatsApp groups, uncovering that the real opportunity was not in the groups themselves, but in structuring the operational layer behind them.
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Product Design | Activation | UX | Process Design
Turned a manual onboarding process into a structured product flow, improving consistency and reducing operational load for Customer Success, while laying the foundation for future self-serve activation.
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Product Strategy | User Research | Product Definition | UX
Explored and defined a multi-currency wallet for LATAM users, focusing on how to manage and protect money in unstable economic contexts, translating complexity into a clear product direction.
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Program Management | Team Leadership | Stakeholder Alignment | Delivery
Built and aligned a multidisciplinary team at Euno to deliver a large-scale learning program for Bancolombia, translating complex technical content into structured learning experiences under tight timelines.
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