Team: 10 members (2 Designers, 2 PMs, 3 Developers, 2 Business Analysts, 1 QA Engineer)

Product: international lottery aggregator (localized in 40+ countries, 20+ languages)

Goal: To redesign an outdated legacy system, enhance user experience, and build a custom CMS to drive engagement and revenue growth.

Сontent:

Research

Design System

Enterprise CMS for a Lottery Platform

Lottery Visual Design

Problems

• Low user engagement and conversion
• Section generated little revenue
• Outdated and inconvenient interface

Methodology

I applied Design Thinking principles:

• Empathize & Research — analyzed user behavior and created a Customer Journey Map (CJM)
• Define — identified key pain points (difficult lottery choice, inconvenient ticket purchase flow, lack of personalization)
• Ideate — generated feature ideas together with the team
• Prototype — built interactive prototypes for testing