Before the redesign, I conducted user research to identify pain points and opportunities.

User Interviews

Users confirmed these pain points: unclear rules, lack of differentiation, poor navigation, and frustrating payment flow. They wanted simplicity, clarity, and more engaging visuals.

Persona

Michael, 32, plays lotteries for fun and relaxation. He values quick purchases, simple rules, and clear tracking of his tickets. Trust and a smooth mobile experience are key for him.

Customer Journey Map (CJM) to identify user frustrations and opportunities

Competitor Analysis

Competitors like Jackpocket focus on smooth UX, while others lack unique lottery design or convenience. This showed a clear opportunity: combine high usability with engaging, distinct lottery experiences.