Identity

Assets

Templates: Centralized collection of templates for presentations, marketing materials, and social media.
Design Files: A library of raw design assets like logos, icons, and illustrations.
Brand Toolkit: A full collection of assets that team members can use to ensure consistency.

Logo and Usage: Document the logo variations, clear space, and usage guidelines.
Color Palette: Define the primary and secondary colors with usage scenarios.
Typography: Specify fonts, sizes, and use cases for different platforms.
Imagery Guidelines: Define the style of images and illustrations associated with the brand.

Brand Usage Rules: Rules on how to use the logo, colors, and fonts across different media.
Do’s and Don’ts: Examples of correct and incorrect uses of the brand’s assets.
Brand Story: A narrative that captures the essence of the brand and its evolution.