Core Principles
Our tone of voice is rooted in simplicity, empathy, and responsibility. We believe in building trust with our patients by focusing on their well-being first and offering clear, actionable advice. We avoid hard-sell tactics and instead aim to empower people with the knowledge and tools to live healthier lives. Our communication should always be focused on improving quality of life, not just prescribing medicine.
Tone of Voice Guidelines
1. Short, Clear, Friendly Messaging
We want our communications to feel approachable and easy to understand for everyone. This means:
- Keep it concise: We use short sentences and straightforward language that gets to the point without being overwhelming.
- Be conversational: Our tone is friendly and warm, like advice from a knowledgeable friend. We avoid overly clinical or formal language.
- Encourage action: We offer simple, easy-to-follow steps so patients can take control of their health with confidence.
Examples:
- Before: “It is advisable to schedule a follow-up consultation to discuss your test results.”
- After: “Your test results are ready! Let’s book a follow-up to chat about what they mean for your health.”
- Before: “Failure to attend your scheduled appointment may result in additional fees.”
- After: “Missed your appointment? No worries! Let’s reschedule to a time that works better for you.”
2. Ethics First: Focus on Health, Not Medication
Our focus is on helping people live better, healthier lives. We prioritize lifestyle changes, prevention, and education over medication whenever possible. Medicine is a tool we offer, but we believe true health comes from informed, healthy choices.
- Education over prescription: We provide clear, evidence-based advice to help patients make informed decisions about their health, emphasizing prevention and lifestyle improvements.
- No hard-sell tactics: We don’t push products or medications. Our messaging reflects that medication is just one piece of the health puzzle, not the solution to everything.
- Empowerment: Our goal is to empower patients with knowledge, so they can make the best decisions for their health and well-being.
Examples:
- Before: “Our medicine can help you feel better fast. Buy now and start your treatment.”