Our brand strategy revolves around enhancing the patient experience at every touchpoint, with the goal of making healthcare approachable, empathetic, and convenient. To achieve this, we have outlined the following pillars:
- Patient-Centered Communication: We prioritize clarity and empathy in every interaction. Our tone is approachable, concise, and informative, designed to help patients understand their care journey without overwhelming jargon or ambiguity.
- Simplified Touchpoints: We have streamlined our product touchpoints, from patient onboarding to treatment follow-ups, to ensure that each stage of the journey is smooth and intuitive. This includes improvements to our CareHub, patient portals, and communication channels like email and SMS.
- Brand Refresh: Moving from lime to avocado green, we have refreshed our visual identity to communicate freshness and reliability. Our new color palette is WCAG AAA compliant, ensuring inclusivity. We also introduced a new font that adds character, authority, and clarity to our brand.
- Supporting Healthcare Partners: We aim to create a brand that not only connects directly with patients but also supports healthcare providers, gyms, supermarkets, and other partners. This multi-audience approach helps us enhance the healthcare ecosystem as a whole.
- Focused on Results: Our key results include reducing support tickets, increasing patient satisfaction, and boosting conversion and retention rates. These objectives guide our brand efforts and ensure we are continuously improving the experience for patients.