Research Goals

• Goals when visiting the website (members and prospective)
• Satisfaction + pain points with current website (functionality and content)
• Navigation of site and specific content
• How well does the current site represent the team and how can we improve that

Survey:

• Survey helps answer research goals, and understand actual perspective of audience

User personas:

• Helps to understand the specific needs and frustrations of target audience, sorts survey findings into different format to understand it from another point of view.

Competitive Analysis

• Helps turn research goals into tangible solutions to keep in mind for actual design

survey questions

competitive analysis

user personas

research synthesis