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Builder of frameworks, methods, and systems that change how organizations measure, understand and drive decisions for their products and businesses

Based in Vancouver, BC · Find me on LinkedIn

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Work Showcase

Connect to talk through the thinking or strategy behind my work.

Asana

Enterprise Admin Target Clarity + Admin Framework

Access & Permissions Comprehension Framework

Shopify

Scaling Shopify Fulfillment Network Onboarding to 1k+ Merchants

Investment Planning for Shipping Product Line Expansion

About 👋

Hi! I’m Gigi, currently a Staff UX Researcher at Asana with 8 years of experience across B2B SaaS and commerce platforms.

• At Asana, I’m owning research strategy for the Enterprise & Ecosystem pillar, including embedding AI literacy and generative research methods into practice. Previously Senior UXR at Shopify across fulfillment and shipping.
• My work spans generative discovery, methodology innovation, and building scalable research infrastructure, with a consistent through-line of making complex systems legible for both users and product teams.
• I love to bring a creative lens to decision-making, using simple sketches, maps, and metaphors to make complex ideas clear, appealing and fast to absorb.

Find me on LinkedIn.

UX Research — Gigi Wong · Vancouver, BC