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Built Asana's first evaluation and measurement program for permissions comprehension — a replicable scorecard now extended across multiple product surfaces.

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Company: Asana · Product: Enterprise Admin, Sharing and Permissions

Methods: Framework Design · Unmoderated Usability Testing · Expert Review · Stakeholder Workshops


Overview

Asana's permissions system is one of its most complex and consequential surfaces, yet there was no standardized way to measure whether users actually understood it.


Approach

Framework Design

Designed the scoring criteria from scratch using usability heuristics and deep knowledge of Asana's permissions domain — establishing what "comprehension" actually means in a complex B2B system.

Testing & Validation

Ran internal staff testing, pillar workshops, UXR crits, and UserTesting unmoderated studies to validate and pressure-test the scorecard across real usage scenarios.

Built to Scale

Applied to core features first (Tasks and Projects), then intentionally extended to Portfolios and others — designed from day one for reuse across surfaces and future evaluation cycles.

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Overview slide describing key test categories of the test framework.

Overview slide describing key test categories of the test framework.

Highlighting a critical, cross-cutting an insight captured through the framework.

Highlighting a critical, cross-cutting an insight captured through the framework.

A research slide highlighting where and why a feature scored poorly.

A research slide highlighting where and why a feature scored poorly.

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💡 Notable takeaway: A from-scratch methodological contribution — not just executing a study, but creating a reusable tool that changed how the organization tracks permissions usability over time.

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Impact