Client: Marco Rossi Date: 2026-04-10 Engagement type: Discovery Status: Example (illustrative — not a real client engagement)

About this document

This is an example of the deliverables you receive at the end of a Discovery engagement. It is based on a fictional project ("FitMatch") and is meant to show the format, depth and structure of the artefacts you will get — not to serve as a price list or template for your specific product.

A Discovery engagement produces two distinct artefacts:

1. Part 1 — Product Requirements Document (PRD) — the functional and technical specification of the product, including architecture sketch, data model and internal timeline.
2. Part 2 — Build Proposal — a commercial document based on the PRD, describing scope, milestones, payment structure and delivery timeline for the Build phase.

Pricing is intentionally omitted from this example. Actual figures are shared in the Proposal delivered at the end of your Discovery engagement, calculated on the specific scope defined in the PRD.

Part 1 — Product Requirements Document

Version: 1.0 Status: Draft

1. Product Overview

FitMatch is a web platform that connects personal trainers with clients looking for fitness coaching. Trainers create profiles with their specializations, availability, and pricing. Clients browse, filter, and book sessions directly through the platform.

Target users

• Trainers: independent personal trainers who want to find clients online without managing their own website
• Clients: people looking for a personal trainer, filtered by location, specialization, budget, and availability

Core value proposition

One place to find, compare, and book a personal trainer — no WhatsApp back-and-forth, no guessing availability, no manual payments.

2. User Flows

2.1 Trainer onboarding

1. Sign up with email or Google
2. Complete profile: bio, photo, certifications, specializations (weight loss, strength, rehab, etc.)
3. Set availability (weekly calendar with time slots)