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Welcome to your creative brief. The goal of this brief is to give you everything you need to create a great video.
Please follow the script and brief closely. Your creativity shines in your delivery, your energy, your personality, and how you bring the words to life. That's what makes it authentic.
Read this brief fully before you start filming
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| Concept | Claymation animation where a clay woman's sleep collapses in her mid-40s. Her hormone meter drops, magnesium leaves her brain, failed remedies bounce off - until a clay sachet restores magnesium levels and she sleeps through. |
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| Reference | Style: Aardman meets medical illustration. Soft, warm, empathetic. |