| Parameter | Value |
|---|---|
| Animation Style | Claymation / Aardman (Wallace and Gromit). Visible fingerprint textures, slightly jerky stop-motion movement, warm practical lighting. |
| Aspect Ratio | 9:16 (vertical) |
| Resolution | 720p for test generations. 1080p for final approved clips. |
| Sound | OFF - VO is recorded separately and laid in post. |
| Total Runtime | 35-40 seconds |
| Target Audience | Perimenopausal women, 42-55 |
Save all generated clips to:
Active Clients / Healthy Metal / AI Assets / HM30 / generated-clips /
Name each clip: HM30-GenX-vY (e.g. HM30-Gen1-v1, HM30-Gen2-v3)
Keep a reference-images/ subfolder for all character sheets and scene references.
Group consecutive modules that share the same setting, characters, and colour palette into a single generation where possible.
| Gen | Modules | Setting | Palette | Notes |
|---|---|---|---|---|
| Gen 1 | 01 Hook + 02 Body 1a | Bedroom, night | SICK: Muted greys, cold blues, dull browns | Peaceful sleep disrupted. Clock flip to 3am. Thought bubbles multiply. |
| Gen 2 | 03 Body 1b | Bedroom + kitchen montage | SICK: Muted greys, cold blues | Quick symptom montage. Legs twitching, blank stare, temple rubbing. 1-2s each. |
| Gen 3 | 04 Body 2a | Cross-section / medical illustration | SICK: Cold blues, clinical greys | Body splits open. Hormone meter drops. Magnesium molecules float away from brain. Brain flickers. |
| Gen 4 | 05 Body 2b | Cross-section / brain close-up | SICK: Muted, dull | Failed remedies bounce off brain. Tea, melatonin, CBD. Slightly comedic timing. |
| Gen 5 | 06 Body 3a | Kitchen / table | COLOUR SHIFT: Warm earth tones, golden browns, amber | Sachet tears open. Powder pours. Steam curls. She drinks. Magnesium flows back to brain. Brain glows. |
| Gen 6 | 07 Body 3b | Bedroom, morning | HEALED: Soft greens, warm golden light, amber | Eyes close. Stars glow. Clock to 7am. Sun rises. She stretches, rested. |
| Gen 7 | 08 CTA | Product hero frame | HEALED: Warm, golden | Clay sachet box + real product photo composite. Text overlay with offer. |
| Character / Asset | Description | File |
|---|---|---|
| Clay Woman | Mid-40s woman, warm skin tones, slightly tired expression, simple clay hair. Visible fingerprint textures. Aardman style proportions (slightly oversized head, expressive eyes). | reference-images/clay-woman-ref.png |
| Clay Sachet (Hero Product) | Miniature clay version of the real Healthy Metal sachet. MUST be generated using the real product PNG as reference. Lemon-yellow clay, "Healthy Metal" text moulded into surface. | reference-images/clay-sachet-ref.png • upload real product PNG from brand assets |
| Clay Bedroom | Tiny clay bed, clay stars on wall, small window. Soft blue lighting (sick state) transitioning to warm golden (healed state). | reference-images/clay-bedroom-ref.png |
| Clay Brain Cross-Section | Simple clay brain with visible magnesium molecules (small glowing spheres). Hormone meter gauge on one side. Lightbulb-flicker effect on brain. | reference-images/clay-brain-ref.png |
| Real Product Photo | Actual Healthy Metal sachet box photograph for Scene 7 composite. | reference-images/HM-product-real.png • MUST upload from brand Google Drive |