I believe retention is where brand promises are kept (or broken). Lifecycle marketing isn’t just about reducing churn or increasing LTV; it’s about building relationships rooted in trust, value, and relevance.
My approach starts with deep customer understanding. I use behavioral and demographic data—along with A/B and multivariate test results—to segment audiences meaningfully and design lifecycle journeys that meet people where they are. That means welcoming new users with clarity and warmth, keeping loyal customers engaged with timely, relevant value, and re-engaging lapsed customers through education and content that truly speaks to them.
I’ll partner with you to ensure messaging reflects the full customer experience. My goal is to capture what the customer actually needs and why. Every strategy I build is grounded in measurable outcomes, and I continuously iterate based on what genuinely moves the needle.
At its core, everyone of my lifecycle marketing strategies is about earning trust with honesty, authenticity, and humanity.
Case Study - Spoonflower Wallpaper
Case Study - Boxed Water is Better