📱 42% YoY SMS Revenue Growth

Expanded Spoonflower’s SMS program through journey development, AI send time optimization, and segmentation testing.

📈 11% QoQ Retention Lift

Mapped and optimized customer journeys at the LA Times, improving retention and engagement through test-and-learn frameworks.

💌 32% MoM Click-Through Rate Increase

Improved cadence and content strategy for Journee Shoes, resulting in sustained month-over-month CTR growth.

🎯 34% QoQ Lead Growth

At the LA Times, identified high-value acquisition segments to boost relevant lead volume and conversion.

📬 50% Faster Campaign Turnaround

Streamlined CRM and creative workflows at Spoonflower, reducing campaign time-to-launch by half.

🔁 Revamped Lifecycle Journeys

Implemented high-performing automations like cart abandon, post-purchase, and winback—boosting engagement and revenue across brands.