Top Customer Journey Templates for SEO Specialists

Notion
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Understanding a customer's journey from discovery through purchase and beyond offers critical insights into their experiences and pain points. For SEO specialists, integrating these insights helps inform content strategy leading to more targeted, useful content that better meets the needs of their audience. A Customer Journey template provides a structured approach to mapping out these journeys, ensuring all key interactions and touchpoints are considered and optimized for.

Before you start creating your own Customer Journey template, take a look at these Customer Journey templates below to make the process smoother and more effective.

1. Client Portal

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The first 100% secure client portal inside of Notion. The two-part configuration gives internal teams a separate page to work on the client project whilst also allowing you to pick-and-choose what gets shared with the client.

INCLUDED: A ready-to-use template that makes the proposal writing process a flash. The integrated project timeline database creates complete synchronicity between the sales and client fulfilment team.

2. Merci Grace's willingness-to-pay interview

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Merci Grace is a former Lightspeed Ventures Partner and Slack Head of Growth. If you're thinking about starting a company, her willingness to pay template will help you conduct interviews with your core customers to figure out your business model and pricing strategy.

This template is just one of Merci's many product development templates, all of which .

3. E-Commerce Customer Management Template

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Running an e-commerce store solo? Simplify your day-to-day with this straightforward Notion template.

📊 All-in-One Dashboard: Add your monthly sales, pending refunds, and current campaigns, so you can have everything in one snapshot.

📝 Refunds & Exchanges, Simplified: Track your returns and swaps. Keep it clean and easy to follow.

🗓 Weekly Reminders: Inventory checks don't come naturally, I know. A simple list can do wonders for your productivity.

🎯 Campaign Calendar: Plan ahead for big sale days and jot down marketing notes. A calendar made for your needs.

✍️ Feedback & Milestones: A dedicated space for customer insights and your personal achievements.

🔍 Quick-Access Resources: Your suppliers and tools, all in one spot. No more endless searching.

4. CIM OS

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The solution to enhance your business's interactions, optimize processes, and drive unprecedented growth. Our CIM is designed to revolutionize the way you manage relationships with your clients, leads, and partners.

5. User Journey Map

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Our User Journey Map template offers a detailed approach to understanding your users' experiences. The database allows you to map key stages like activation and onboarding, while tracking actions, touchpoints, emotions, and more. By identifying opportunities and pain points, you can better strategize your user engagement. The embedded Miro board and Figjam file offer visual renditions of the user journey, helping your team gain a comprehensive understanding of your users' interactions with your product or service.

6. Customer Experience Journey Map

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The template helps to better understand customer needs, motivations, and obstacles by illustrating a key scenario or process from start to finish. When possible, use this map to document and summarize interviews and observations with real people rather than relying on your hunches or assumptions.

7. Know Your Customers Using Jobs To Be Done

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Identify the needs of users or customers to discover how your product can satisfy them, directly in Notion.

8. Customer Satisfaction Surveys

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A customer satisfaction survey is a questionnaire designed to help businesses understand what their customers think about their products or services, their brand, and their customer support. Customer satisfaction surveys allow companies to improve products strategically, optimize user experience, and deliver exactly what the market demands.

9. Customer journey map

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There are amazing tools to build Customer Journey Maps in the market. However, this Notion Template is an excellent option for small businesses and solopreneurs. You pay once and you will be able to build unlimited customized maps.

10. UX Playbook

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Clear steps to improve your UX process. Ready-to-use templates such as Project Kickoff, Customer Journey Map, Concept Testing, and more, helping you to optimize your workflow. Solutions that can be applied to any UX project.

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