Content Creator | Community & Social Media Strategist

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I build and scale social media content by combining trend analysis, storytelling, and performance optimization.

Grew a 23K+ audience and generated 191K views on a single video by identifying high-performing formats and iterating based on engagement data.

ZexiLi_Resume2026.pdf

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My work sits at the intersection of content, data, and community.

Explore My Work

Featured Work

Social Media Content Strategy

Content Strategy & Growth (23K Audience Built from Scratch)

Built a 23K+ audience and generated 191K views by leveraging trend-driven content and performance optimization.

Community Engagement

Community Engagement Strategy — Lenovo Case Study

Designed a scalable community growth system using engagement funnels and UGC-driven strategies.

SEO & Content Strategy

SEO Keyword Research & Content Strategy — Valorant Case Study

Identified high-value search opportunities and developed SEO-driven video content strategies with ~3,600 monthly traffic potential.

My Approach to Digital Engagement

I approach digital content as a system that connects content, data, and community.

This approach allows me to design strategies that not only generate views, but also build sustainable audience growth.

Skills