Back To Explore My Work

I build and scale social media content by combining trend analysis, storytelling, and performance optimization.

I grew a 23K+ audience and generated 191K views on a single video by identifying high-performing content formats, executing fast production cycles, and iterating based on engagement data.

Core Capabilities

• Short-form content strategy (TikTok / Douyin / Reels)
• Trend forecasting & viral format replication
• Audience growth & engagement optimization
• Data-driven iteration (views, retention, engagement rate)
• End-to-end production (concept → filming → editing → publishing)

5777008c66d9a5784f7b1453e152f20a.mp4

Case 1 -High-Retention Travel Content

Objective:

Create a short-form travel video that stands out in a saturated feed and maximizes viewer retention.

Video Link: https://vimeo.com/1175963606?share=copy&fl=sv&fe=ci

Performance

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View: 12,000 Likes & Saves: 254

Comments: 20+ Share: 30+

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Problem

Short-form travel content is highly competitive on social media. The challenge was to create a video that stood out in a saturated feed and captured viewer’s attention within the first three seconds. or The goal was to create an engaging short-form video that could capture attention quickly and encourage viewers to watch until the end.

Insight

High-performing travel content often:

• Captures attention within first 3 seconds
• Uses fast-paced eiditing + emotional storytelling

Strategy

• Combined aesthetic travel shots with lifestyle storytelling
• Optimized pacing for shot attention spans
• Structured video with a strong opening hook

Execution

• Shot vertical mobile-first content
• Edited with fast transitions + music sync
• Published with trend-aligned hashtags

Results & Takeaway

• [ ] Strong engagement driven by relatable storytelling
• [ ] Validated that hook + pacing directly impacts retention

Case 2 - Trend-Based Short-Form Dance Content

Participating in a viral dance trend on TikTok (Douyin, Chinese version of TikTok)

Performance Snapshot

• Views

• Comments

• Likes & Saves

• Shares

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Engagement Rate: 0.18%

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Video Preview

Short-form Video.mp4

Content Context

This video was created as part of a trending hand-gesture dance format on TikTok. The trend encouraged creators to perform simple choreography with expressive movements, making it easy for audiences to participate and recreate the format.

Trend Strategy

I observed that short-form dance trends often perform well when the choreography is simple and visually clear.

To align with the trend, I focused on: • simple hand-gesture choreography • a centered camera frame • a clean background to highlight the movement

Hashtag Positioning

To increase discover-ability, I positioned the content within the #留学 (#StudyAbroad) tag, a popular category on Douyin where overseas Chinese students share lifestyle and personal content.

This tag connects the content with an existing interest-based community, allowing the video to reach audiences interested in international student life and cultural identity.

Execution

1. Filmed using a vertical mobile format
2. focused on clear choreography and framing